I’ve been seeing a lot about Snapchat in the social media world recently. A growing number of my friends are using Snapchat and I’m seeing a lot of fellow bloggers using it.
Recently I had my daughter Abby (who is in her early 20’s) sit down and explain how it works. Honestly, it seems like a fun app and I can see a lot of practical applications for it on a personal and business level.
I’m tapped out though.
I don’t have the time, energy or patience to manage yet another social media platform in the name of my blog.
Does this make me a bad blogger? Probably
I don’t see it that way though.
I’m a new mother with very limited time. It just doesn’t make sense to add another platform (especially a new one) to my mix.
Social media done effectively takes a lot of time.
I have chosen to focus on Facebook and Twitter. I’ve always loved Facebook and use my personal account to highlight my personal blog. Twitter is relatively new to me, but I really enjoy the information stream aspect of their platform.
I have a personal presence on Instagram, which I occasionally use to highlight a blog post. I post on Google Plus occasionally. I’m starting to use Pinterest more and in the next couple of weeks am planning to make a Pinterest push.
Just this limited social media, mostly done on a personal basis, takes a lot of time.
Personally, I feel that my time is better utilized by focusing on the platforms that I’ve already established and building them up.
When blogging it is way too easy to do the spaghetti on the wall approach.
The spaghetti approach is to throw a bunch of spaghetti on the wall and see what sticks.
I love the imagery this evokes. I can’t tell you how many times I’ve tried this approach during various times in my life.
It never works!
I’ve learned over the years through trial and error that my life is always more successful when I have a goal and a plan to achieve that goal.
Success with social media is exactly the same.
Find your favorite platform and master it. Post regularly with fun relevant content to your readers and you’ll quickly develop a following. One you have established yourself, then slowly begin to utilize other platforms.
Your goal is to establish your brand through your social media presence. For most small bloggers, your brand is you personally, so don’t be afraid to share yourself in your post.
As you slowly build your presence and become recognized as a leader in your field the followers will come.