I messed up when setting up this blog. I’m a newbie, so I like to think my mistake was an easy one to make, but it took reading “Did your blog Monetization Fail? Food for Thought” by Adrian Jock (@IMtipsNews) to even realize the issue.
The whole article is awesome, but point 6 entitled “Using only old blog monetization methods” is what flipped a switch for me.
When reading a post via smart phone, your standard widget based side ads are not visible unless the reader scrolls to the bottom of the page.
How many times do you actually scroll to the bottom of a blog post?
I don’t remember the last time I went beyond the article itself.
Virtually all of my internet reading is done from my cell phone, during little moments of downtime.
After reading Adrian’s post I started looking at my blog on my cell phone, which I’ve never bothered to do before. I quickly realized that I didn’t have a single ad that was easily accessible. They all appeared way, way below what anyone is going to see when using their cell phone.
It is kind of crazy to expect people to click on an ad that they most likely won’t see.
I love writing and researching and while I’m not specifically blogging to make money, it is a nice side benefit. At some point, I’d like to be able to use it as a secondary revenue stream. So I use Google Adwords and affiliate marketing.
I don’t make more the $25-50 a month. However, the numbers are gradually growing and hopefully, in a few years, it will be a nice revenue stream.
Since I am trying to develop this revenue stream it is important to make sure that my pages are optimized for mobile usage.
I’m not a coder and use Themify for my websites. They are very simple and easy to use, but the built in ad structure is widget based. This means that all of my ads are on the side panels to the right of my content – great for computers, not so great for phones.
In order to incorporate additional ads, I quickly realized I needed to include them within my actual posts. This presented a problem since I have a lot of posts. The thought of going into each post and updating manually was completely overwhelming.
Word Press Plugins that allow for Ad Insertion:
Fortunately, there are smarter people than me who have addressed this problem. I was able to find multiple word press plug-in’s that allow users to add specific HTML text at specific points within a blog post.
With the Ad Inserter programs I can:
- Activate Google Adsense code at the bottom of every post with the plug-in. Each post receives the same Adsense code which rotates for the viewer based on Google’s current guidelines.
- Add code after or before a specific number of paragraphs within a post and can even put an ad right below the title.
- Set it up so that ads only appear on older articles.
- Exclude certain posts based on size.
I was blown away with the various options and how easy the programs are to use.
There are a couple of plug-in’s that work this way and since I’m kind of a novice at this stuff I decided to test out two different plug-ins. On this site, I’m using Ad Inserter and on my personal finance site, I’m using Advanced Ads. I’m going to compare the results over the next couple of weeks and will let you know which one I chose to use permanently.
I had both systems set up on my websites within minutes. They are definitely designed for non-technical people like me. I can guarantee I’m just scratching the surface of what is available.
Please let me know if you have recommendations for other plug-in’s I should consider.
***Editorial note – I’m using Ad Inserter for all my sites. Once I got in and started setting everything up I was blown away with how simple it was to use. I’ve seen some great increases in my ad revenue and am sure I’d see even better results if I had more traffic.***