As a blogger, I’m constantly searching for new ways to increase the traffic to my blog.
I am slowly developing a social media presence on Twitter and Facebook. I’m watching my Google Analytics and planning future articles based on traffic patterns. I’m trying to interact with other bloggers in my industry to establish a name myself and receive potential backlinks.
In other words, I’m doing all the things the experts say to do.
What I hadn’t done was focus on keyword research.
I have a tendency to write something based on my current interest and then publish without any regard for SEO (Search Engine Optimization). It wasn’t that I didn’t want to do keyword research, it was just so time-consuming to do it with the Google Keyword tools.
A few weeks ago I realized that if I were going to be a successful blogger I needed to spend some time on SEO and bump up my keyword usage.
I’ve been using Long Tail Pro for almost a month now and totally love it. I can’t believe how much it has helped me with my blogging and keyword research.
A long tail keyword is a string of words or a phrase that is typed into a search engine by a consumer when searching for a specific subject. For example instead of just searching for “urgent care,” a consumer may search for “urgent care in Phoenix, AZ” or “local 24-hour urgent care”.
A long tail keyword is a focused search term that allows a user to find a more direct hit for their search.
For example, for my personal blog, I had written an article on proper posture about two years ago. I used basic verbiage related to my subject and then posted. I didn’t take any time to research phrases related to posture.
Long Tail Pro is designed to take the guesswork out of finding related phrases to include in your content. After purchasing the program I did a quick search using the keyword, “posture”. I’ll go into more detail on how the program works below, but here is an example of my search results:
As you can see there are a ton of additional phrases that can be used within my article to increase my SEO relevancy to search engines. After reviewing these results I went back to my original post and added some additional long tail search terms. When done right you can’t even tell that some of the terms were tweaked slightly for SEO purposes.
After reviewing these results I went back to my original post and added some additional long tail search terms. When done right you can’t even tell that some of the terms were tweaked slightly for SEO purposes.
So how does Long Tail Pro work?
Long Tail Pro is very customizable. I start by entering a search phrase and then entering my keywords. In this case, I kept it simple and searched “posture”.
The Long Tail Pro system allows you to customize your search based on the following:
- Bid Pricing – Looks at the average cost per click currently being paid by advertisers for a keyword. This is a great resource for people trying to set up ad-word accounts. I don’t run ads, so I always leave this section blank.
- Local Searches – Average number of monthly searches for the keyword based on your geographic area.
- Advertising Competition – Rating of the average number of advertisers bidding for a specific keyword.
- Number words – Number of words in the search phrase
- Global Search Volume – Average number of monthly searches for the keyword on a global level.
- Domain Availability – Shows availability of domains for the keywords.
- Google Title Competition – Number of websites that are using the keywords in their domain name per Google.
- Bing Title Competition – Number of websites that are using the keywords in their domain name per Bing.
Your search parameters will change based on your needs, but I typically want at least 1,500 local searches and at least two words in the long tail phrase. Based on my results I may increase or decrease my local search volume.
My keyword search for “Posture” netted me the following results:
I review the results, trash any words I know aren’t applicable to my article and then have Long Tail Pro calculate the KC value.
The KC value is the Keyword Competitiveness ranking. This number ranks a search terms strength from 1-100 based on the page title, page authority, backlinks, site age and other propriety factors.
The lower the number the less competition there is for a particular long tail phrase.
Any number less than 30 is usually a term that is relatively easy to rank for. Anything between 30-35 is doable with a lot of work.
If a term is over 36 your chances of ranking in the top ten for that term drop significantly. Anything over 40 is going to be monopolized by the big boys.
Here are my results after the KC Value has been calculated:
For example, the term “back braces” is ranked at a 41, but the term “back brace for posture” is 23 and only has 800 fewer searches per month. Even more interesting is the fact that “back brace” is listed as a 31 with 18,100 searches per month. Just by dropping an “s” you increase your chance of ranking significantly.
It was very easy for me to tweak my post slightly to use the new phrases.
I’m slowly working my way through some of my older posts and tweaking some of the words. I’m already starting to see slight increases in my Google organic searches and I just started the process.
Once you find a long tail keyword you like you can double check on the term and see the top 9 websites that are currently ranking for the term.
As you can see the sites include Amazon, Walmart, Walgreens and even Youtube. My chances of beating those sites are pretty low, but some of the other sites have a pretty low ranking.
This may actually be a pretty good term for a niche market site. The search volume is high, there are tons of products related to back issues and it is a hot topic with an aging population.
SEO is more than just stuffing keywords into an article.
The goal is to use the keyword phrases in a natural manner that allows you to highlight terms that will help increase your organic search potential.
Just remember that having a blog post full of keywords is meaningless unless your content is interesting and informative. You may want to check out:
If you are a video person I highly recommend this video by Long Tail Pro. It is around 8 minutes but does a great job highlighting what makes this product unique.