I recently started using social media to try and promote this blog. I’ve always used it on a personal level, but have decided it is time to take it to the next step. Between this blog and my personal blog Daily Successful Living, I have approximately 30 posts that are business/digital media related that I felt comfortable promoting.
I know that isn’t a huge number, but is a large enough base to start expanding my efforts.
I’m very limited on time, so I’ve decided to focus my initial efforts on Facebook (I’ll do a separate blog post on this) and Twitter. Once I have those dialed in I’ll expand to Google Plus.
I am currently following 767 people and have a following of 669 people. I started my account about 1½ years ago, but haven’t spent a lot of time on it until recently.
My old strategy was to review my twitter feed periodically throughout the day, read an article with a title that caught my interest and if the article was informative I would share it. The meant I was typically sharing 1-5 articles a day. I would occasionally mix in my own content and hope for the best.
Great Strategy huh
Now that this site is starting to grow I felt like it was time for a change. Below are the steps I’ve taken to increase my twitter following:
1. Clean Current Twitter Feed
When I first started using twitter I followed anyone who would follow me. After getting a ton of spam on my feed I started checking out profiles and only followed accounts that seemed legit. I still ended up with a bit of spam, but it decreased drastically.
I recently began using a program called ManageFlitter to clean up my feed. They have a free version that is prefect for my current needs. ManageFlitter allows you to sort you followers based on the following parameters:
- Not Following Back
- No Image Profile
- Fake (Spam)
- Following Ratio
- Never Unfollow/Follow (Pro Feature)
I spent about an hour cleaning up my list. I deleted anyone without a profile image and anyone listed as inactive or with a fake (spam) profile. I also looked through my Non-English list and cleaned out anyone who mainly posted in foreign languages.
These simple steps cleaned up my feed significantly. I also looked through my “Not Following Back” feed and cleaned out anyone who posted infrequently or hadn’t posted in the last 5 months.
I spent a little bit of time looking through my list of quiet tweeters and low influence tweeters and cleaned out a few older profiles there as well.
By the time I was done my following had dropped to 668 and I was following 674 people.
I doubt I caught all of the fake or non-applicable accounts, but at least feel like I made a dent in the process.
2. Find influencer’s to follow
In the past, I’ve always been reactive and let people find me. I’ve never promoted myself, so I’m assuming they are using the twitter recommendations on who to follow to find me.
My goal is to find at least two new people to follow daily. Most of my posts are related to digital media, so I’m going to join a few lists on this subject and follow people based on their posts. If that doesn’t work, I’m going to look through the followers of some of my favorite posters and see if anyone there interests me. Now that my followers to following ratio is more in-line I’m not afraid to follow a few new influencers and see what happens.
I also started to create my own twitter lists. I’ve created a blog post with direction on how this work. My lists are still a work in progress, but have already made it easier for me to locate interesting and relevant content.
3. Systematic Tweet posting
I’ve tried using Hootsuite and a few other programs, but just don’t have the time to adequately manage these type of scheduling programs. I recently discovered a program called Social Jukebox that I’m really starting to love.
Just like the name sounds the system operates like a Jukebox. You input a bunch of tweets, schedule how frequently you would like to tweet and how often your tweets can be repeated and then let it do all the work.
It took me about an hour to put in 30 tweets. I still need to go back in and add pictures and optimize them with hashtags – which I’m assuming will take another hour. Once I had everything in, I scheduled my tweets to be sent every 3 hours with no repeats in a 5 day time period.
So far I’ve been very happy with the results and love the fact that my content is getting shared frequently. Over the next couple of weeks, I’m going to create a second jukebox that will tweet out some of my favorite articles with a similar schedule.
I love to read and often find some amazing articles that deserve to be shared.
My goal is to have enough content in my system to post 4-6 times a day with no repeats over a 30-day cycle. To accomplish this I’m going to add 2 new articles to my jukebox each day.
My overall goal is to increase my twitter following to 1,000 over a ten week period. This means I’ll need to have 33 new followers each week.
Next Course of Action:
- Retweet at least 4 relevant articles per day
- Follow 2-3 new people per day
- Add at least two interesting and informative articles to Jukebox each day with relevant pictures and hashtags.
- Clean up current Jukebox and add pictures and hashtags to existing content. Continue to add personal content.
- Review new followers and follow back if they are posting interesting content.
Twitter is a fairly new platform for me, so I’m excited to see if my plan will work. As a newbie, please feel free to share your experiences or give me advice below. I’ll do status updates on a weekly basis with my progress to keep me on track.
Wish me luck!
PS. I’d love to have you follow me on twitter!