My Experience Increasing Facebook Engagement

Increasing Facebook Engagement

Two weeks ago I started a Social Media campaign for this blog. My last 2 weeks have been focused almost exclusively on Twitter. In 10 days I’ve increased my Twitter following by 133 people. Not huge numbers, but as a Twitter novice I’m pretty proud of myself.

My next goal is to start working on my Facebook page. I’ve used Facebook for years and consider myself proficient on the personal end, but have very limited experience on the business end.

I started my page on May 28th. For the first two weeks I just added content and tweaked things to get the look and feel I was going for – which is still very much a work in progress.

Digital Media Education Facebook Page

Once I had a decent amount of content I decided to run two promotions. I’ve never managed Facebook Promotion, so I started out with a limited budget and kept it very simple.

I ran a link and a like campaign with a total budget of $20 for each campaign. To be honest I didn’t have a clue what I was doing and was just experimenting.

These are my result to date:

Facebook Like & Link Campaign

Considering I started with a completely new page I think the results are okay, but they definitely aren’t great. My Like campaign netted me 33 likes with a reach of 662 and my Link campaign had 34 post engagements with a reach of 1327.

What I do know is that with a bit of tweaking I think I can have considerably better results.

After a lot of research I’ve decided to set up a one week test run.

Daily Goals

  • I’m currently posting interesting articles related to social media 3-5 times a day.  I’m only sharing the articles, not doing any type of write-up.
    • My new plan is to share at least the same amount of content, but on at least two of the articles include a write up of why I thought the articles was worth sharing. Ideally I will also find a question to ask my audience about the article.
    • Whenever I post an article I’m going to try and locate the author’s Facebook Page and start following them and mention them within my article write-up.
  • I currently only follow 4-5 social media related pages. I will be following at least one new resource each day and sharing 2-3 articles from other pages each day.
  • I will make meaningful comment on at least two other posts each day.
  • I will continue my like campaign at $2 a day for at least one additional week. After this week is over I’m going to reassess and potentially focus on sharing content rather then adding likes.

My number one goal with this week is to increase my likes to 100. However, likes are meaningless without engagement. I want people to like my page because my page provides valuable content that is worth sharing.

The only way this will happen is if I start the dialogue. Each of the articles I share must be a valuable resource to my audience. Something that will actually answer a question or problem someone is dealing with. If I provide valuable content and can get a dialogue started then likes and shares will happen naturally.

This is what I want all of my future posts to look like:

Wish me luck! If you would like to follow my page – I can be reached here.

On a side note, based on the research I’ve done and my own personal feelings my Facebook page isn’t going to be a top resource for me. I know that most people use Facebook as a personal connection tool, not a business tool. My goal is to have a strong presence, but at this point I don’t see the value in spending more then a 15-20 minutes a day monitoring Facebook.

In my mind having a strong Facebook presence give me authority. I’ll go into more detail later, but I’m planning to use my Facebook post on Google Plus. I’m very curious to see which platform gives me greater exposure. This will be my social media experiment for next week.

If you are interested in some of the articles I used for my research check out the following:

Social Media Examiner (Pretty much everything these guys post is amazing) – 5 Ways to Increase Your Facebook Fan EngagementJim Belosic focuses on ways to create call to action posts within your Facebook profile.

Amy Porterfield (her stuff is cool just because of her first name) – How to Increase Fan Engagement on Your Facebook PageLoved her focus on engagement and the need to understand how Facebook Algarithms work before starting your campaigns.

Post Planner – These 5 Posts Will Increase Your Facebook Engagement Overnight – Great article on what type of posts get the best engagement and how to structure your Facebook posts.

Wishpond – 7 Ways to Increase your Facebook Likes [Guide]List of 7 ways to increase your Facebook likes. I included it mainly because it has a link in #4 to their free ebook “Complete Guide to Facebook Ads”.

This is just the tip of the iceberg on relevant articles for increasing Facebook engagements.

There are thousands of guide on the subject. I recommend reading a few of them, but honestly you are going to learn more from getting onto Facebook and seeing what works for you. Don’t get too sucked into what the Guru’s are saying that you forget that your skills and knowledge are what makes you valuable.

Each company has a slightly different market and what works for one company will not work for another. Only you know and understand your audience and can anticipate their needs.

Good luck – Don’t forget to follow me on Twitter or Facebook.